The Golden Arches are the symbol of McDonald's, the global fast food restaurant chain. Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's". They are widely regarded to be one of the most recognizable logos in the world. UP ON SALE is my PAIR.
Of 1960's Antique Vintage Rare STOREFRONT MCDONALD'S Panel Plastic SIGNS as pictured, PANELS quantity 2. McDonald's used these signs on the front of their store in the early to mid 1960's and they were illuminated with lights inside. These are well over 70 years old and I acquired them through the old property owner of our business in the 1990's. He has since passed and would frequently work on signs as a profession and these pair were cracked when he was given the job.
I was told the reason these did not go back to the restaurant is because the restaurant burnt down around 1970 so these sat in his warehouse for decades and now these are available for sale. There are cracks on both of them paint faded and one of them also has a broken piece included with it.In picture #1 The sign on the right mainly has cracks on the outer edge and missing pieces. The sign on the left has cracks on the edges has pieces broken off piece included and a crack near the center as pictured, still in very good condition for their age since these are very scarce to own and are a fine piece of American Collectible History. They are each roughly 46 5/8" long by 23 1/4" Wide by 3 1/2 tall. Please message me with any questions and be sure of your interest. HistoryIn 1952, brothers Richard and Maurice McDonald decided they needed a new building to house their hamburger restaurant in San Bernardino, California. They wanted this building to have an entirely new design which would achieve two goals: even greater efficiency, and an eye-catching appearance. They interviewed at least four architects altogether, finally choosing Stanley Clark Meston, an architect practicing in nearby Fontana, in late 1952.
The arches had a direct bearing on the interviewing process and their choice of Meston: the first architect they interviewed objected to the arches the brothers wanted; a second wanted to change the arches; a third, prominent Los Angeles architect Douglas Honnold, said that if the brothers were going to tell him what to do they would be better off doing it themselves. Along with their practical knowledge, the brothers brought Meston a rough sketch of two half-circle arches drawn by Richard. The idea of an arch had struck Richard as a memorable shape to make their stand more visible.After considering one arch parallel to the front of the building, he had sketched two half-circles on either side of the stand.  Meston, together with his assistant Charles Fish, responded with a design which included two 25-foot (7.6 m) yellow sheet-metal arches trimmed in neon, called "golden arches" even at the design stage.
His design also included a third, smaller arch sign at the roadside with a pudgy character in a chef's hat, known as Speedee, striding across the top, trimmed in animated neon. According to architectural historian Alan Hess, Meston and Fish turned the crude half-circle suggested by Richard McDonald's sketch into a tapered, sophisticated parabola, with tense, springing lines conveying movement and energy. " In the same article Hess added this footnote: "Who first suggested the parabola is unclear. Richard McDonald and George Dexter, the sign contractor who fabricated the first arches, recalled that Dexter came up with the idea and added them to the plans. Charles Fish, who did the working drawings and aided Meston in the design, attributes the idea to his familiarity with the form from a school project in which he used structural parabolas for a hangar.
The form was one of many advanced engineering solutions, including folded plate roofs, that were in common currency. The first franchised outlet bearing Meston's design opened in May 1953 in Phoenix, Arizona.
Subsequent franchisees of the McDonald brothers were also required to use Meston's design, although Meston adapted the plans for each to the conditions and building codes of each site. In 1962, seeking to upgrade its image, the company sought a new logo. Fred Turner sketched a stylized "V", but the company's head of engineering and design, Jim Schindler, extended the "V" into an "M" resembling a McDonald's store viewed from an angle, with a red isosceles trapezoid "roof" serving as background for lettering. The item "2 1962s McDonalds STOREFRONT SIGNS Golden Arch American Signage 46x3x23 RARE" is in sale since Wednesday, April 3, 2019.
This item is in the category "Collectibles\Advertising\Restaurants & Fast Food\McDonald's\Other McDonald's Ads". The seller is "erick_86" and is located in East Lyme, Connecticut. This item can be shipped to United States.
Circa De 1960-1968